Wednesday, July 8, 2009

Content Structure

OK! so i type 'golf' in to google.COM and it tells me the following golf suggestions which i write down:

clubs
games
direct
bidder
breaks
monthly
equipment
shoes
clothes
gti

now, GTI is a car, direct and bidder are shops that dont have affiliate programs and are at the top of the results and im not gonna top them so bye-bye. Clubs prob sell on the net so lets type in golf club and Google Suggests:

golf clubs for sale
golf club sets
golf clubs surrey
golf clubs uk
golf club grips
gold clubs in essex
golf clubs in kent
golf club distances

1.So i type the 1st one in, phrase match, UK results only. So, for
"golf clubs for sale" i get 3880 pages competing. some are vivastreet and gumtree ads, so im thinking put an ad in them and i'll compete!

I search: intitle="golf clubs for sale" which SHOULD tell me if there are any page titles with that exact phrase in them. it says 0 which is GREAT. However, i can see one myself, look at the screenshot! (once jing installs...)
OK i got it, do it with a colon: intitle:"golf clubs for sale". This returns 5000 matches!! more than the no. of competing pages!? hmm :(

No rich media in the serps so maybe a vid and some pics would go down well with G?

Adwords KW tool tells me volume of 33000, shaweet! Monthly and global figures are different which suggest seasonal trending so lets go to google trends... http://www.google.com/trends?q=golf+clubs+for+sale

We see now is as good as it gets for this term. Summer is historically popular, and 2009 is crazy popular! wtf, whatever!

Lets try another :)

2. Golf club sets phrase match in G, UK results (i always search this way) gives us 9000 pages... hmmm... volume is 300k and 15k intitle: OUCH!
TOO BROAD

Google related searches will help us niche this up:

1 comment:

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